I recently met with a prospective client and one of the things we discussed was my blog. I’m always interested to hear what people think about it – their likes, dislikes and favorite posts. What’s interesting is the different messages people take from the same blog. It’s a great example of perspective and how it influences your interaction and learning.
For example, my three most recent blog posts were The Most Important Rule of Connecting, Social Media Abandonment and Big Lessons from a Mini Contest. If you read them, on the surface they were about social networking, social media and marketing/contests respectively.
Depending on your perspective, you may have read those posts and taken away different messages. Hopefully a small business owner read those posts and tried to apply the information to his/her business. Hopefully a job seeker read those posts and applied the lessons to his/her job search. Someone in marketing hopefully took away different points too.
I’m not sure that enough people read and learn with perspective. As I review the analytics of my previous posts, the ones with the most views and comments tend to be the ones that are the most universal – at least on the surface. I suppose in today’s world where we must compete for limited attention spans and available time, that’s natural and not very surprising.
As an author of a blog with weekly content, I have to decide how to properly craft both the content and the headline. There’s a line between being so specific that you limit your potential audience, versus being so broad that you mislead your potential audience. There’s a line between wanting to grow your blog readership “organically” versus sensationalism.
The most “popular” blog of my previous three was The Most Important Rule of Connecting. It drew almost 4x more than the others, despite similar promotion. Perhaps it’s because there’s somewhat of a universal application to most readers, whether it’s connecting for business or for personal reasons. Perhaps, people didn’t have to read that post using their “perspective glasses” compared to the others.
So how about you? Now that I’ve drawn your attention to reading with perspective, what new things have you learned from my previous posts? Is there one post in particular you learned the most from? Is there a particular topic you’d like to see me cover in a future post? As always, thank you for reading!