LinkedIn shut off their events application on November 26, 2012. I’m sure some of you read the previous sentence and immediately thought, “what events application?!”
I’ve always felt this was a great feature of LinkedIn and one that not enough people knew about or utilized. I guess that’s a big reason why LinkedIn has decided to discontinue it. The application allowed you to create an event and promote it (to social media channels and within LinkedIn to your status update, a group discussion and/or private InMail to your connections). As people registered for the event, you could see who was attending from within your network and who was attending outside of your 1st level connections who you might want to meet.
During different versions of this application (they’ve tweaked it throughout the years) you could search on events geographically, by topic/industry, by date or by connections. The events application allowed you to recommend the event to others and to comment on the event. All of this event-related activity would show up in your network updates feed, which further promoted the event. Sounds great, right?
The biggest problem with the application was that you couldn’t fully manage an event with it. While you could promote it, that was about it. You couldn’t do payment processing if the event had paid admission, you couldn’t create tickets for the event, you couldn’t create detailed registration forms to collect additional information, you couldn’t automatically send out RSVPs, etc., etc. While it wasn’t perfect, it really was a great application and I’m sorry to see it discontinued. I wish LinkedIn had worked on improving the application instead.
Of course, you can continue to promote events through your own status updates and posting into relevant groups as a discussion or promotion thread. Perhaps they’ll replace it down the road or maybe even partner with another company that specializes in event promotion.
If you manage events, what tools do you use? I’d love to see a discussion thread for this post with recommended free sites and platforms! What do you like about the tool you use?