Were your holidays a little different this past year? No, I’m not referring to the horrific and tragic events at Sandy Hook Elementary School in Newtown or closer to home, the West Webster Fire Department ambush. Although I did think of the victims’ families and my heart still aches for what they’ve had to endure.
I noticed something different this past year and I’m wondering if it was just my family or if you experienced it too. This was the first year we didn’t receive a “year in review” newsletter with one of our holiday cards.
I believe it’s due to the proliferation of Facebook. Most people are on Facebook (over 1 billion people worldwide) and are likely connected to the majority of the people on their holiday card list. As long as you share content on a somewhat regular basis, most people have a pretty good idea of your significant events and milestones from the past year.
The other thing I noticed was a lack of Lexus commercials this year. It’s been a staple of television advertising for the past several holiday seasons. Perhaps I simply wasn’t watching the right networks at the right time. But I did see plenty of automobile ads, just not for Lexus. Perhaps they read my blog post from last year and had second thoughts about investing in that campaign once again? Then again, probably not. 😉
How were your holidays? Did you notice anything different?