In social media, it seems as if every day of the week is devoted to something. Marketers will use any excuse they can to get their message in front of you. There’s Talk Like a Pirate Day, National Vanilla Ice Cream Day, Wear Red Day, etc., etc. This can be both good and bad, depending on your perspective of marketing.
In social media, there are certain “events” that occur on a weekly basis. Perhaps the most well-known is “Follow Friday” on Twitter (#FollowFriday or #FF in twitter-speak). This is a way for Twitter users to make a recommendation that their followers should follow certain individuals. Sometimes it’s for a specific reason (industry, location, interest) and sometimes there’s no apparent reason for the recommendation.
A few years ago, Hire Friday (#HireFriday or #HF) became a variation of Follow Friday. Job seekers were encouraged to tweet about their job search including location, industry, a keyword or two, a link to a professional profile, and of course include the hashtag. Those on Twitter, especially recruiters and HR professionals, were encouraged to re-tweet these messages to give job seekers added exposure. The power of Hire Friday (and Twitter) is real, as I experienced an increase of resume views of 4x-5x compared to other days in the week when I was looking for employment.
I recently read a blog post from CAREEREALISM where they’re trying to encourage “Endorse Monday.” They’re asking LinkedIn users to take 10 minutes each Monday and endorse people within their network. This is a great way to be active on LinkedIn and it’s a perfect example of practicing a “give to get” networking philosophy.
Unlike Twitter, where the previously mentioned #hashtags in your stream will serve as a weekly reminder each Friday, I think LinkedIn will need to aggressively promote “Endorse Monday” until this becomes ingrained. Endorse Monday may not have been LinkedIn’s idea originally, but they’re obviously in favor of it since they referenced it in a Facebook post recently.
As someone who embraces and practices “give to get” networking, I truly hope Endorse Monday takes off! What other special days do you participate in using social media each week?