The Most Surprising LinkedIn Tip

Arthur Catalanello, LinkedIn, Presentation, Training, Public Speaking, Social Media, Advanced LinkedInTuesday evening I had the privilege of presenting “Advanced LinkedIn:  Hints, tips and tricks to take your LinkedIn skills from beginner to advanced!” to patrons of the Penfield Public Library.  It was a large crowd (as far as these types of presentations typically go) that was very engaged with many great questions asked.

In the course of 90+ minutes I covered how to create a customized and robust personal profile, how to create and save advanced searches, how to find groups and customize group settings and numerous other hints, tips and tricks.

When you’re presenting to a group of people, you learn to “read” the audience in terms of which points are resonating and which you might need to explain or clarify in further detail.  While I provided well over 20 tips throughout the evening, there was one in particular that seemed to generate the most “a-ha!” reactions among the attendees. . .

Arthur Catalanello, LinkedIn, Top Updates, Recent Updates, LinkedIn Newsfeed, LinkedIn News Feed, LinkedIn Settings

LinkedIn defaults the news feed on your home page to “Top Updates” (i.e., those with higher engagement levels . . . likes, comments and/or shares).  While it’s great to see what’s popular in your network, many people want to check their news feed for recent updates.  LinkedIn doesn’t make it easy to change from Top Updates to Recent Updates.  You need to locate the ••• symbol located between “Publish a post” and the first item in your news feed (see red box area in the screen capture above).

When you click that symbol it allows you to change from top updates to recent updates.  However, this setting is not permanent or “sticky” so each time you navigate away from your news feed, you’ll need to change it if you wish to see recent updates.

If you attended my presentation, was there a different tip or trick that you thought was even more eye-opening?  If so, please mention it in the comments and I’ll build a future post around it to share with others!

 

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Are You Missing Facebook Content?

During a recent conference call for a consulting project I’m working on, someone asked why he wasn’t seeing Facebook updates in his News Feed for a business page he had liked.  He assumed (as most do) that by simply liking the page he’d automatically see their posts.  It’s a great question and one that has two answers!

The first answer has to do with Facebook’s complicated and relatively secretive algorithm.   The easiest way to see more content from a business page you’ve liked is to engage with their posts (like, comment and/or share).  The more you engage with their content, the more Facebook will show you their content in your News Feed.

The second method is also easy but not as obvious to many users.  In just three steps, you can ensure you’ll see posts from a Facebook page you’ve liked!

  1. If you go back through your Facebook News Feed, “hover” your mouse over the logo or name in the News Feed. It will bring up a box that will show the cover image, how many/which friends also like the site, and there will be 3 buttons (Liked, Following, Message).
  2. Hover your mouse over the Liked button within that box and it will drop down a menu (Get notifications, Add to Interest Lists, Unlike).
  3. Click on “Get notifications” and you’ll be sure to see all postings from that page regardless of Facebook’s complex algorithm that computes what it thinks you want to see!

I’ve included a screen shot that shows what this box and drop-down menu looks like. You can do this for any page you’ve liked on Facebook and if you ever change your mind about a page, simply un-click this preference setting (or even unlike the page entirely).

Facebook, Business Page, Facebook Business Page, Engagement, Facebook Engagement, How to See Facebook Content, Facebook Like

If you’re unable to locate a previous post for the page in your News Feed, you can go directly to the Facebook page for the company by conducting a search.  Once on their page, hovering over the “Liked” button (“Liked” button is immediately below the cover photo) will give you the same drop-down menu mentioned in Step 2 above.

Of course, Facebook changes their site features and settings frequently and their mobile apps work differently than the main site.  I hope this helps you with your Facebook experience.  If you’re wondering about filtering content in your News Feed for friends, I’ve written about that in this post.

Experiencing Failure

Failure, Success, Failure Is The Road To Success, Quotes, Quotes on Failure, Quotes on SuccessFor most people, the greatest number of “failures” will be experienced during job loss and job search.  If you haven’t experienced failure often or know how to handle it, failure can be a debilitating emotion.  It can impact you negatively today as well as tomorrow.  So what are you to do if you’ve recently lost your job or have spent weeks/months looking for work?

Remember this . . . “You are not a failure; you experienced failure.”  I read that headline recently and it really resonated with me.  When I was downsized in 2009, I did feel like a failure.  I felt as if I had failed my employer, my family and myself.  That’s a tough hole to dig yourself out of emotionally and until you do so, it negatively impacts and handicaps you – especially as you look for employment.

The sooner one realizes the difference between being and experiencing failure, the sooner he/she will start making significant progress with finding employment.  Your new outlook will restore your confidence as you realize that most successful people have also experienced failure prior to success.

You’ll start to see that there’s something to be gained from each experience whether it’s a skill set, a life lesson, a network connection or knowledge that will make you better prepared for what lies ahead.

The holidays can be a hard time for those who are unemployed – I’ve been there and done that.  With a new year comes a chance at a new start.  Once you truly accept the difference between being and experiencing failure, your new outlook will make a difference to your job search.  Obviously, that’s just a part of the equation as you’ll still need to work at personal branding and your personal marketing plan, your digital footprint, in-person and electronic networking, continuing education, professional assistance and traditional search methods.

While there is no crystal ball as to which method(s) will result in your new job, remember that companies want to be successful (and look for successful candidates).  Demonstrate and celebrate your successes and remember that you are not a failure, you simply experienced failure, as have millions before you.

My Top Ten Posts for 2013

2013The New Year holiday is often a time for reflection and for looking ahead.  While circumstances prevented me from blogging as much as I wanted, I still had a successful blogging year!  Below are my top 10 posts (number of views) written in 2013:

10)  Do You Have A Twin On LinkedIn?  Why duplicate profiles exist on LinkedIn and how you can remedy it if you have a duplicate profile.

9)  The $209,200 Question  My answer to the question, “What is the skill a graduating senior would need most in order to secure employment?”

8)  We Take Care of Our Own  What do Bruce Springsteen and networking have in common?

7)  The Value Of First Impressions  How first impressions of schools and universities participating in a college fair passed/failed.

6)  The Secret to a Successful Job Search  My answer to the question, “If you had to narrow down all of the various pieces of job search advice into the singular most important thing someone could do, what would that one thing be?”

5)  Twitter Players  What’s a “twitter player” and how do you spot one?

4)  Follow Up To:  LinkedIn Policy Is Guilty Until Proven Innocent  Responding to reader questions for more information, this follow-up post provides additional detail on LinkedIn’s #swam policy.

3)  Check Your Facebook Privacy Settings Ahead of Graph Search  A review of how to check and change your Facebook privacy settings.

2)  LinkedIn Policy Is Guilty Until Proven Innocent  This was the most commented on post I wrote in 2013, which criticizes LinkedIn’s Site Wide Automatic Moderation (#swam) policy for group posts.

1)  Recent Examples of PR – The Good, The Bad & The Ugly  In any given week, if you look for it, you’ll find examples of public relations; good, bad and ugly.  Here’s what I found at the time . . .

As 2013 winds to a close, I wish my readers a happy, healthy and prosperous 2014.  Thank you for reading, commenting and sharing my posts this year.  I look forward to sharing my knowledge, expertise and thoughts with you in 2014.

Marketing and the College Tour

In March I wrote a post about the value of first impressions.  That post was inspired by the different marketing and promotional approaches of colleges and universities at a local college fair I attended with my daughter.  Fast forward four months and some of the booths that grabbed our attention that day were visited recently.

Since I tend to view many things with a marketer’s eye, the college tour experience was viewed with the same scrutiny I applied to the college fair in March.  It’s safe to say that some excelled and others failed miserably.  After visiting/looking at 7 schools in 3 states, here’s what stood out:

  1. Photo editing is a marketer’s best friend.  One school that looked great on the web and in their brochures was the exact opposite in person.  Situated in a very poor part of town, there was no dedicated campus and the buildings were quite run-down in person.  This is exactly why you must visit schools and not believe everything you see in a marketing brochure.
  2. Hospitality goes a long way.  Most schools offered visitors something to drink (bottled water, coffee, tea).  Some even offered cookies.  One offered nothing and pointed to vending machines in the lobby.  You certainly wouldn’t apply to a school based on whether or not the Admissions Department offered cookies.  But, which experience leaves a better taste in your mouth (pun intended)?
  3. Personalization makes a great impression.  Most schools followed-up on our visits with a “canned” thank you note and additional marketing materials.  Thank you notes are important, but they need to be authentic.  We received a hand-written thank you note from the student tour guide at one of the schools (in addition to one from admissions).  That simple gesture made a great and lasting impression!
  4. You need to walk the walk.  If you’re going to tout how state-of-the-art your campus is when it comes to technology, then your admissions presentation should reflect that.  A simple PowerPoint isn’t going to cut it.  The schools that invested in a higher quality multimedia presentation reinforced their claim of incorporating cutting edge technology.
  5. Finding common ground.  A few of the schools had large groups of students/parents for the campus tour.  Most simply split the groups randomly.  However, one university split the groups by the prospective students’ potential major/school.  Additionally, they matched that group with a student tour guide from that same school.  Rather than having a theater major attempting to answer questions about a business major, you had a business major answering questions from prospective business school students.
  6. Kids like swag.  Just like point #2 above, whether or not you receive a coffee mug or t-shirt from the school should have no bearing on whether or not you choose to apply to that school.  But, kids like free stuff!  The schools which made a small investment in a promotional budget sent visiting students home with a positive impression (and created a walking advertisement in the process).

The above marketing observations are certainly not limited to higher education.  These same examples and principles apply to small businesses too.  Think about the impression your action (or inaction) is leaving on customers and potential customers.  Quite often, just a simple shift can make a big difference!

Top 10 Blogs That Help My Career

I’ve become a regular contributor to the Career Development Carnival, a monthly collection of blog posts on career development.  This post reflects the submission theme for the May 2013 Career Development Carnival.

Arthur Catalanello Most Interesting Blogger In The WorldI may not be the most interesting man in the world, but I do enjoy a varied career.  I focus on marketing, social media, advertising research, market research. I also volunteer with The August Group and my efforts focus on career development, job search, personal branding and networking.  My Top 10 List is a reflection of these varied interests.  Some of them are not technically a blog, but a valuable resource nonetheless.  I also wanted to note that I’m intentionally not including the Career Development Carnival, Hannah’s blog or Lynn’s blog.  They are all excellent but should be a given for this particular post!  🙂

Here is my top 10 list in alphabetical order with descriptions and links:

AdAge – They claim, “Ad Age makes people smarter in their jobs in advertising, marketing and media through analysis, insights and news with an objective point of view.”  You can subscribe to 11 different email lists on various industry topics.

Freelance Folder – According to their website, “FreelanceFolder is a community for freelancers, entrepreneurs, work-at-home business owners, and web-workers. We strive to bring you the articles, information, and community you need to succeed.”

Grow – A blog by Mark Schaefer and guest authors with posts on growing your company, reputation, customers, impact, profits and yourself.

LinkedIn – Whether it’s suggested industry articles by LinkedIn, reading the LinkedIn blog, articles recommended by your network contacts, or using the Signal feature to filter news and stay updated on your professional network, I use LinkedIn on a daily basis.

MarketingProfs – They describe themselves as, “Our editorial team cuts through all of this marketing noise to find the experts and in-the-trenches marketers who know what they are talking about. Then we take their know-how and mix it with our marketing smarts to turn it into practical advice that you can actually use through our newsletters, conferences, seminars, podcast, articles, and webcasts.”

Mashable – This site “is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.”

Personal Branding Blog – This blog, “teaches you how to create your career and command your future, using the personal branding process. You will learn how to position yourself for success so that you become known for your passion and expertise.”

Search Engine Watch – According to their website, “Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.”

Social Media Examiner – They describe themselves as “The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales.”

Who’s Blogging What – This is an email newsletter with links to articles and blog posts.  You can use it “to stay current on social media, search marketing, user experience, email, web analytics and all of the latest developments of web marketing.”

Perhaps in a future post I’ll detail the local bloggers I follow and/or know personally.  What are some of your favorite blogs and how do they help your career?

The $209,200 Question

Ithaca College, IC, Ithaca, Communications, Park School of Communications

Roy H. Park School of Communications at Ithaca College (via http://www.ithaca.edu)

I recently had the opportunity to participate in a conference call with current students at Ithaca College, who are interning at the Office of Career Services.  Our chat centered around marketing, social media and the lessons I’ve learned in “the real world” since graduating from Ithaca College and leaving South Hill for Rochester, NY.  I enjoy giving back to my alma matter in this fashion, so when asked if I could spare 15-20 minutes on a Wednesday afternoon I didn’t hesitate to accept.

My favorite question that was asked by a student was, “What is the skill a graduating senior would need most in order to secure employment?”  Since I didn’t know the questions in advance, my mind raced with possible answers. . . .

Communications:  I majored in Communications, so this was an easy answer to give.  Virtually all jobs require good communication skills!  I dismissed that answer as something that should be a given.

Marketing:  These are marketing interns, so a broad-based marketing skill set would be valuable.  After all, marketing applies to all job seekers because they’re ultimately marketing themselves to prospective employers.  So, I dismissed that answer too, since it should also be a given.

Networking:  As a job seeker, it’s not just what you know.  It’s also not just who you know.  It’s who knows about you which is equally important.  What’s the best way to make sure recruiters, employers and hiring managers know about you?  Networking!  I had my answer!

Whether in-person or via social media, networking is truly an important skill set that graduating seniors should possess.  It’s also a skill that won’t be taught in most classrooms.  Some colleges do, however, teach networking to their students (along with personal branding).  I have first-hand experience that Ithaca College currently does this.

I was able to stress to these students that their networking efforts should begin immediately with fellow students, professors and other professionals.  Two other important points about networking, especially for students who are likely to be new to networking:

  1. Make sure you practice a “give to get” philosophy.  Seek out ways to help the person you’re networking with and/or what you can bring to your professional relationship.  Effective networking is a two-way street.
  2. Emphasize quality over quantity when it comes to your network.  It’s better to have a network that’s half the size but twice as effective.

If you were faced with that same question, what would be your advice to a graduating senior?

As to the title of this post?  That refers to the current 4-year total of tuition/room/board at Ithaca College.  🙂

The Value Of First Impressions

I’ve written previously about the value of first impressions.  A few weeks ago I was reminded about how valuable those first impressions can be.  I had the opportunity to bring my daughter to a local college fair with over 200 schools in attendance.  She did some homework ahead of the event and we had a large list of schools we wanted to speak with.

Upon arriving at the event, what struck me first, was that there was an immediate and obvious discrepancy among the schools.  Some had great signage that was branded consistently with their school.  Other colleges simply made do with what was provided by the convention center.  When you see something like that, what’s your first impression?  Is it that one school takes pride in their brand and another doesn’t?  Or is it something more cynical, such as one school charges more in tuition to support its marketing and promotions budget?

A few of the colleges had more than one representative at the table to help reduce waiting times.  As a parent with many schools on the list and many questions to ask, I found that to be very valuable.  But that begs the same questions, doesn’t it?  Is it “smart business” on the school’s behalf or is it flaunting a larger budget that can afford to send two representatives instead of one?

Many of the colleges had large visuals of campus.  Not surprisingly, all of the students look like models and the campus apparently enjoys nothing but  sunny, blue skies and 70-degree days all year-long.  What surprised me was that some schools didn’t have visuals at all, unless you proactively flipped through their glossy brochures.  You can’t flip through a brochure if your booth doesn’t attract the visitor to begin with!  That seems like Marketing 101 to me, and that doesn’t bode well for the offending schools offering a marketing degree.  I think they need to re-take that class, or perhaps take it at a different school that understands marketing!

My final observation, however, was how few schools had promotional products with them.  I was expecting to bring home enough branded pens to supply a few classrooms with.  Instead, we found one school that had postcards of campus images printed in 3-D and another school that gave out small smartphone screen cleaning pads.

After speaking with 30+ schools, I must admit that many of them blended together at the end of the event.  The ones I remembered either had a great representative, or they had the right combination of marketing and promotional collateral to stand out from the crowd.  For the colleges, isn’t it all about making a great first impression at an event like that?  My daughter was able to eliminate many schools from consideration based on first impressions alone.  The rest will be eliminated on other, more traditional criteria.

Does your business actively plan for making the right first impression?  If you’re looking for a job, what are you doing to ensure your first impression is a good one?

Ithaca College, IC, Roy H. Park School of Communications, Cayuga Lake, South Hill

A first-impression of my alma matter, the Roy H. Park School of Communications at Ithaca College, overlooking Cayuga Lake (image via ithaca.edu)

Are You Still The Rat?

I often think there are two types of people in this world, those who love famous quotes and those who don’t.  Consider me in the latter group, not because I don’t find value in them.  There’s simply a glut of quotes on social media.  For me it’s overload to the point that I tune them out.

The other day, however, one from Lily Tomlin caught my eye . . . .

Rat Race, Running the Rat Race

“The trouble with the rat race is that even if you win, you’re still a rat.” ~ Lily Tomlin

What’s interesting is, my job search a few years ago felt the most like a rat race to me.  I easily logged 60+ hours a week on average.  It felt like a never-ending treadmill of looking at postings, attending networking events, having 1-on-1 informational meetings, monitoring my online presence, speaking with recruiters, preparing for interviews, following-up on applications and interviews, etc., etc.

But this is where I diverge from Lily Tomlin’s quote.  As I look back on my stretch of unemployment, it really feels like a sabbatical since I ultimately re-landed with the company that had down-sized me.  During my job search, I was able to learn new skills, I met hundreds of new people, I sharpened my existing skills, I re-energized my outlook and perspective, and I returned to full-time employment better than I was before.  In that sense, I no longer felt like the same “rat” who had been running the job search rat race.

If you’re currently looking for work, my challenge to you is . . . what will you do now to improve yourself?  What will you do once you return to work?  Will you continue to network and help others as you were helped?  Will you emerge from the job search rat race a new and improved person, or will you go back to your old self?  Will you make personal and professional changes to shorten and minimize future, unexpected job search rat races? Or . . . will you still be the rat running the same rat race?

photo credit: http://www.domainofhope.com

Check Your Facebook Privacy Settings Ahead of Graph Search

You may have heard Facebook’s recent announcement about Graph Search.  It’s currently being beta tested, but it will allow you to search Facebook for people, places, photos and interests.  It’s Facebook’s attempt to take on Google’s powerful search engine.

Now (before this feature is released to the masses) is as good a time as any to make sure your privacy settings are set the way you want them to be.  Perhaps the easiest way to check your settings is to use the padlock symbol in the upper right portion of the Facebook toolbar.

Facebook Privacy, Privacy Settings, Facebook, Privacy, Facebook Privacy Change, Facebook Privacy Settings

As a first step, check each of the three areas that appear in the drop-down privacy settings box as shown in the picture above.  I tend to limit my posts to friends-only (you can always change this on a per-post basis).  You can always view your profile as someone else sees it, if you’re uncertain as to what the settings mean.

As a second step, review who can contact you and how you’d like your messages filtered to your inbox.  Next, you’ll want to click on the link at the bottom of the drop-down privacy settings box titled “see more settings”.  Are you comfortable with who can look you up using the email address and/or phone number you provided (if you did provide such info)?  Now’s the time to edit that info and/or change that setting if you want.

The last setting under “Who can look me up?” (see image below) allows search engines to find your profile and link to your timeline.  I have mine turned off and I’m guessing you may want to as well if you’re concerned about privacy.

Facebook Privacy, Privacy Settings, Facebook, Privacy, Facebook Privacy Change, Facebook Privacy Settings

Lastly, you’ll want to review the apps that you’ve given access to.  Do you still use all of them?  Are you comfortable with them making posts on your behalf?  You’ll want to remove the apps you no longer use and check the settings for the ones you keep.  This can all be done by clicking on the apps link (left-hand column in the picture above).  In addition to the apps you use, make sure you review the settings for “Apps others use.”