It’s been 50 days since my last blog post. Fifty! That’s a long time for me since I aspire to post weekly (or at least 3x/month). The reality is, summer simply got the best of me. I was busy with work, busy with consulting, busy with college visitation road trips, busy with networking, busy with public speaking and busy relaxing. Busy, busy, busy for fifty days!
My unplanned absence from blogging led to an accidental SEO experiment. Even though my site contained relatively no new content, I had enough blog posts published (77 of them!) that it still produced a decent number of site views. While the average number of weekly visits saw a small but gradual decline compared to previous months, it was relatively unchanged during that period. One could argue that a slight downturn in the summer isn’t necessarily unexpected, given vacations and other distractions compared to other times of the year.
So what does this mean? Can you simply stop what you’re doing, put your feet up on the desk and wait for the phone to ring? Absolutely not! My previous 77 posts took time and effort to write. There was SEO coding that went with it. The posts were promoted using social media channels and sometimes referred to in comments left on other blogs. It’s because of that effort my site continued to attract daily visitors to multiple pages. Imagine how many more visitors I would have had with new postings on a weekly basis . . .
Whether a business, freelancer or job seeker, my accidental SEO experiment illustrates that original content, SEO coding and social media promotion and activity will bring visitors to your website. The simplest analogy I can make is to gardening… If all you do is scatter seeds, you’ll probably see some growth in your garden. But if you take the time to organize what you plant and spend some weekly maintenance on it, you’ll see a bigger return on your (work) investment.