Pathways To Success

Path, Pathway, PathwaysLast week I had the pleasure of participating as a panel member (social media entrepreneurs) in Pathways to Entrepreneurial Success 4.  While the event was obviously focused on entrepreneurship, the tips and information shared that day apply to all professionals regardless of their entrepreneurial interests and employment status.

Here are a few of the tips discussed at the event:

  1. In order to be successful, you must have a passion for what you do.  A casual interest and a decent effort simply aren’t enough.  You must be passionate and fully invested to succeed.
  2. Surround yourself with a strong network built on quality.  I’ve written about my belief that quality trumps quantity in multiple posts.
  3. Recognize your strengths and weaknesses, as well as the strengths and weaknesses of your competition.  You must work equally hard on maintaining your strengths as you do trying to improve your weaknesses.
  4. Everyone is a salesperson, whether you’re selling a widget or selling a service.  If you don’t have the confidence to sell yourself, you’ll never convince the customer to buy from you (or hire you).
  5. You don’t have to offer a niche product or service to be successful.  It’s okay that you have direct competition.  Just make sure you work harder than your competition at satisfying the customer.
  6. The path may not always be clearly marked.  You have to visualize what success looks like for you.

What other “pathways” have you found that lead to success?

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An Accidental SEO Experiment

Niagara Falls, Niagara Falls Canada, Horseshoe FallsIt’s been 50 days since my last blog post.  Fifty!  That’s a long time for me since I aspire to post weekly (or at least 3x/month).  The reality is, summer simply got the best of me.  I was busy with work, busy with consulting, busy with college visitation road trips, busy with networking, busy with public speaking and busy relaxing.  Busy, busy, busy for fifty days!

My unplanned absence from blogging led to an accidental SEO experiment.  Even though my site contained relatively no new content, I had enough blog posts published (77 of them!) that it still produced a decent number of site views.  While the average number of weekly visits saw a small but gradual decline compared to previous months, it was relatively unchanged during that period.  One could argue that a slight downturn in the summer isn’t necessarily unexpected, given vacations and other distractions compared to other times of the year.

So what does this mean?  Can you simply stop what you’re doing, put your feet up on the desk and wait for the phone to ring?  Absolutely not!  My previous 77 posts took time and effort to write.  There was SEO coding that went with it.  The posts were promoted using social media channels and sometimes referred to in comments left on other blogs.  It’s because of that effort my site continued to attract daily visitors to multiple pages.  Imagine how many more visitors I would have had with new postings on a weekly basis . . .

Whether a business, freelancer or job seeker, my accidental SEO experiment illustrates that original content, SEO coding and social media promotion and activity will bring visitors to your website.  The simplest analogy I can make is to gardening…  If all you do is scatter seeds, you’ll probably see some growth in your garden.  But if you take the time to organize what you plant and spend some weekly maintenance on it, you’ll see a bigger return on your (work) investment.