Happy Thanksgiving from Arthur Catalanello Consulting

I’d like to wish my friends and family, as well as readers of my blog and their families, a happy and healthy Thanksgiving holiday.

Enjoy this special day (one of my favorites of the year!) and I’ll be back next week with a regular post.

Source: Marketing Profs

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What’s For Dessert This Thanksgiving?

As the American Thanksgiving holiday quickly approaches, there’s word that an increasing number of retailers will open that day for holiday shoppers this year.  Thanksgiving used to be immune from the craziness of holiday shopping.  Not any more and consumers are to blame.

Not too long ago, retailers were closed on Thanksgiving Day.  Many would open early the following morning (known as Black Friday) with special deals.  Over the years, that early opening would start even earlier as retailers wanted to get a jump on their competition.  You didn’t have to be Nostradamus to see the writing on the wall that one day, a few retailers would cross the midnight threshold.

The trend started last year, as some retailers tested the waters of opening on Thanksgiving Day instead.  For the most part, and to my personal displeasure, that test was a success.  As a result, the door has opened a little further and more retailers are planning to open on Thanksgiving Day; some with offers that are exclusive to Thursday.  Other retailers won’t open their brick and mortar locations, but will have special online details in place.

Guess what?  More consumers will embrace the sales this year and next year the door will open yet a little more.  Slowly but surely, the sales-happy consumers in this country will send a message to retailers that it’s okay to open on Thanksgiving.

Thanksgiving

Thanksgiving might just be my favorite holiday of the year.  I love what it stands for and I love the family traditions that revolve around it.  I have no plans to reward retailers who choose to open on the holiday, even if they try to entice me with a 70-inch LED television for next to nothing.

How about you?  Will you be enjoying apple or pumpkin pie for dessert, or running to your local mall (or computer) to shop instead?