Arthur Catalanello has over 25 years of marketing and project management experience. First joining Harvey Research, Inc. in 1991, he spent over 22 years conducting quantitative and qualitative marketing research on behalf of consumer and business/trade publications and advertisers. During two tenures with Harvey, Arthur directly managed over 5,000 advertising effectiveness research projects for domestic and international B2B, B2C & B2G clients in 200 different industries and market segments (list: http://bit.ly/ArthurCatalanelloClients), measuring the effectiveness of over 200,000 advertisements.
In 2009, Arthur launched a marketing consultancy specializing in digital marketing and social media. He’s helped Fortune 100 & 500 companies, small businesses, entrepreneurial start-ups, ad agencies, associations and non-profit organizations with marketing communications, strategy and execution. Arthur is a “marketing jack of all trades” specializing in social media marketing, email marketing, website content and blogging, and market research.
Arthur is an avid professional networker who also conducts virtual and in-person training on social media best practices. He’s an active volunteer and was recently elected as a Board of Directors member for the Ithaca College Alumni Association.