The possibilities for marketing research are virtually endless, and some of the topics can be combined into a singular survey. However, “respondent fatigue” is something that needs to be monitored carefully as it can lead to a decrease in the quality and quantity of the response.
- Brand Awareness – which brands (company’s and/or competitors’ brands) are the audience aware of?
- Brand Perception – how does the audience perceive the brand?
- Brand Preference – which brand and varieties are preferred, and why?
- Media Usage – which media does the audience engage in, to what extent, and which are preferred?
- Demographics – can go beyond the basics (age, gender, education, income) to include hobbies, spending habits, purchasing plans, recreational activities, etc.
- Event Attendee Satisfaction – measure how satisfied attendees are with the content, organization, registration process, venue, experience, etc.
- Event Vendor Satisfaction – measure how satisfied vendors are with the venue, promotion, quality and quantity of attendees, etc.
- Advertising Effectiveness Pre-Launch – Measure and obtain feedback on the creative before it launches, giving you the ability to make improvements and avoid/minimize problems.
- Advertising Effectiveness Post-Launch – Did the advertisement work as planned – why, why not and to what extent?
- Social Media Usage – Which social media programs is your audience using, to what extent, how often, and what are their expectations for engagement?
- Social Media Monitoring – What is being said about your product, the industry, and your competitors.
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