The Most Surprising LinkedIn Tip

Arthur Catalanello, LinkedIn, Presentation, Training, Public Speaking, Social Media, Advanced LinkedInTuesday evening I had the privilege of presenting “Advanced LinkedIn:  Hints, tips and tricks to take your LinkedIn skills from beginner to advanced!” to patrons of the Penfield Public Library.  It was a large crowd (as far as these types of presentations typically go) that was very engaged with many great questions asked.

In the course of 90+ minutes I covered how to create a customized and robust personal profile, how to create and save advanced searches, how to find groups and customize group settings and numerous other hints, tips and tricks.

When you’re presenting to a group of people, you learn to “read” the audience in terms of which points are resonating and which you might need to explain or clarify in further detail.  While I provided well over 20 tips throughout the evening, there was one in particular that seemed to generate the most “a-ha!” reactions among the attendees. . .

Arthur Catalanello, LinkedIn, Top Updates, Recent Updates, LinkedIn Newsfeed, LinkedIn News Feed, LinkedIn Settings

LinkedIn defaults the news feed on your home page to “Top Updates” (i.e., those with higher engagement levels . . . likes, comments and/or shares).  While it’s great to see what’s popular in your network, many people want to check their news feed for recent updates.  LinkedIn doesn’t make it easy to change from Top Updates to Recent Updates.  You need to locate the ••• symbol located between “Publish a post” and the first item in your news feed (see red box area in the screen capture above).

When you click that symbol it allows you to change from top updates to recent updates.  However, this setting is not permanent or “sticky” so each time you navigate away from your news feed, you’ll need to change it if you wish to see recent updates.

If you attended my presentation, was there a different tip or trick that you thought was even more eye-opening?  If so, please mention it in the comments and I’ll build a future post around it to share with others!

 

Detecting Fake LinkedIn Profiles

On Good Morning America yesterday, they ran a story on how scammers are targeting job search sites (LinkedIn, Indeed, etc.).  After watching that clip, you might wonder how someone could fall victim to such a scam.  It’s easy to be skeptical of email scams because they’ve been in existence almost as long as email itself.  But when it comes to social media scams, it’s sometimes a little harder to  discern.  After all, you have a level of trust with your connections and they couldn’t possibly share something false or harmful.  Right?  Wrong!

I regularly receive LinkedIn requests from people I do not know or have never met.  Since I’m not a LION (LinkedIn Open Networker), I tend to be selective when determining whether or not to accept the request.  I’ve been a member of LinkedIn since October 2007 and I’d like to think my “scam detector” is pretty accurate after all of these years.

A few weeks ago, I received a LinkedIn connection request that immediately had several red flags.  The top 3 concerns I had were:

LinkedIn, LinkedIn Invitation, LinkedIn Scam, Emily Blunt

  1. The first thing I noticed was that this person claimed to be a professional in my industry.  While I have an extensive established network, especially in the marketing field, I do not know everyone.  Yet, we had at least 10 connections in common.  Supposedly.
  2. The second thing that caught my eye was the use of ALL CAPS for her first name.  That’s certainly not a guarantee of a fake profile since some people intentionally do little tricks with how their name is displayed to stand out.  And, stand out she did.
  3. The third thing I noticed was how glamorous her profile picture was.  This wasn’t just a picture of an attractive person – she looked like a movie star!  And surprise, surprise, the picture IS of a movie star.  Emily Blunt, meet your alias, NAOMI Thomas.  How did I figure that out?  By using a reverse image search on Google!  This page from Google Support explains how to do that.

So now that you know how to conduct a reverse image search, I suggest you search for your own profile picture to make sure a scammer isn’t using your image for dishonest purposes.  After all, images of regular users are less likely to raise suspicion than a movie star.  If you find your image being used by a scam account, report it to that website immediately.  And as for NAOMI Thomas?  LinkedIn has removed her profile.  :-)

The Cobbler’s Children Have No Shoes

Cobbler, Cobbler's shoes, shoe makerThere’s an old saying that the cobbler’s children have no shoes because the cobbler has been too busy and successful at providing them for paying customers.  That’s been the blessing I’ve had since my last blog post.

A combination of factors brought me away from blogging regularly and a combination of factors is now bringing me back.  I’ve missed sharing my experiences and perspectives with you on marketing, social media, professional networking and job search.  Hopefully you’ve missed my posts too.  Much has changed in each of those areas since my last post, as have my experiences and perspective.  I look forward to reconnecting with you and hope you find my posts insightful and entertaining.  Until next time . . .

 

A New Year’s Resolution For Facebook Users

Happy New YearIf you’re a regular user of Facebook, you’ve probably seen your fair share of scams and bogus stories on Facebook.  Perhaps you’ve even inadvertently shared and perpetuated some of them.  While many would think that “common sense” would prevail at all times, it’s easy to get tricked when a friend, family member or someone you trust shares such a post and your intentions are good.

Why not make a resolution for the new year to become a better “citizen” of the Facebook community by helping to stop the spread of these scams and rumors?  Here are 4 Facebook pages that I recommend you “like” immediately.  Most, if not all of these have searchable websites too.  So before you share that post that Disney World is giving away a free vacation for 4 people plus a Visa Gift Card worth $1,000 for spending money, or BMW is giving away a free sports car worth over $50,000, or that posting a legal disclaimer will somehow protect your privacy, please do a little homework using these sites:

  1. Facecrooks:  https://www.facebook.com/Facecrooks
  2. ThatsNonsense:  https://www.facebook.com/thatsnonsense
  3. Hoax Slayer:  https://www.facebook.com/pages/Hoax-Slayer/69502133435
  4. Snopes:  https://www.facebook.com/snopes

If you realize you’ve shared a post that’s bogus, the best thing you can do is delete the post from your timeline.  If the post was a give-away scam that required you to authorize a sweepstakes app, you should delete that app immediately.  If you want to be a good Facebook citizen, you can even private message your friends who might have shared the story from your timeline and encourage them to delete the post too.  Lastly, it couldn’t hurt to change your Facebook password, which you should do regularly anyway.

My best wishes for a happy, healthy and prosperous 2015!

 

Considerate or Creepy?

FoursquareThat’s the question I posed to my Facebook friends earlier this year when I was wrapping up a consulting project.  I wanted to give the person who referred me to an opportunity, a small token of my appreciation.  At the time, Foursquare had not yet split its check-in activity into a separate app called Swarm.  Since I was connected to this individual on Foursquare (and she checked in on Foursquare frequently), I was familiar with the restaurant and entertainment venues she likes.

At first I was a little concerned that using this information could be construed as creepy.  But, she was posting to Foursquare and syncing her check-ins to Facebook (where we’re also connected).  Rather than guessing at where she might like a gift certificate to, I could give her a gift I knew she’d enjoy, by using her social media activity she’s chosen to share publicly.

But before I purchased my gift, I posted my question to my Facebook friends.  In an unscientific poll, it was a near unanimous opinion that using the shared social check-in information was considerate.

This is just one example of how social check-ins can be valuable.  Businesses can learn about customers who frequent their location.  Customers can often receive incentives for checking in (free items, discounts, Wi-Fi access).  It can also be used as a search engine tool to discover new businesses in an area or see what’s trending in your area.

Social check-ins can also be used in the job search process.  Job seekers may be able to learn information about the hiring manager (and visa-versa).  But, be careful with the information you choose to publicly share and the check-in knowledge you choose to use.  Not everyone will view the “considerate vs. creepy” question the same way!

What are your thoughts on social check-ins?  Do you participate?  Do you find value in them?

Chewbacca, a Tired Bird and the Invisible Man

LinkedIn, Profile Picture, LinkedIn Profile Picture, Bad Profile Picture, Personal Branding, Poor Personal Branding, First ImpressionMy blog post title this week sounds like either the start of a bad joke or the start of Johnny Carson’s Carnac the Magnificent comedy routine.  Sadly, it’s neither.  It’s a brief list of who’s invited me to connect on LinkedIn recently, based on their profile pictures.

What does that say about their professional, personal brand?  Afterall, LinkedIn claims to be “the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories.”  Are any of those profile pictures professional?

Since I don’t know these people (yet), have not been introduced by a mutual connection and did not receive a customized invitation, their profile picture is a big part of my first impression.  Do I need them in my network?  Do I want them in my network?  Perhaps.  Or, perhaps not.

A simple definition of personal branding is how people market themselves and their careers.  It helps demonstrate what sets you apart and what your unique value proposition is.  A strong personal brand can position one as a subject matter expert and provide enhanced credibility.  Naturally, it’s a big part of a successful job search.

So what do these profile pictures say about their personal brand?  Is their profile picture supposed to convey proof of humor?  Could it be misconstrued and leave an impression they might be overly snarky?  Are they “rebels” defying the corporately conservative profiles of millions of LinkedIn members?  And in the case of the individual with the default “ghost image” picture, it makes one question if they’re trying to hide something or simply lack the technical knowledge to change the picture.  Unfortunately, neither makes a good first impression.

It’s always a good idea to review your own personal brand.  Are you making a positive, professional first impression with your picture?  Are you clearly communicating your unique value proposition with your profile content?  The world is too competitive today to have a poor digital footprint.  Find a trusted colleague or friend and have them review it to make sure your personal brand is strong.

Are You Missing Facebook Content?

During a recent conference call for a consulting project I’m working on, someone asked why he wasn’t seeing Facebook updates in his News Feed for a business page he had liked.  He assumed (as most do) that by simply liking the page he’d automatically see their posts.  It’s a great question and one that has two answers!

The first answer has to do with Facebook’s complicated and relatively secretive algorithm.   The easiest way to see more content from a business page you’ve liked is to engage with their posts (like, comment and/or share).  The more you engage with their content, the more Facebook will show you their content in your News Feed.

The second method is also easy but not as obvious to many users.  In just three steps, you can ensure you’ll see posts from a Facebook page you’ve liked!

  1. If you go back through your Facebook News Feed, “hover” your mouse over the logo or name in the News Feed. It will bring up a box that will show the cover image, how many/which friends also like the site, and there will be 3 buttons (Liked, Following, Message).
  2. Hover your mouse over the Liked button within that box and it will drop down a menu (Get notifications, Add to Interest Lists, Unlike).
  3. Click on “Get notifications” and you’ll be sure to see all postings from that page regardless of Facebook’s complex algorithm that computes what it thinks you want to see!

I’ve included a screen shot that shows what this box and drop-down menu looks like. You can do this for any page you’ve liked on Facebook and if you ever change your mind about a page, simply un-click this preference setting (or even unlike the page entirely).

Facebook, Business Page, Facebook Business Page, Engagement, Facebook Engagement, How to See Facebook Content, Facebook Like

If you’re unable to locate a previous post for the page in your News Feed, you can go directly to the Facebook page for the company by conducting a search.  Once on their page, hovering over the “Liked” button (“Liked” button is immediately below the cover photo) will give you the same drop-down menu mentioned in Step 2 above.

Of course, Facebook changes their site features and settings frequently and their mobile apps work differently than the main site.  I hope this helps you with your Facebook experience.  If you’re wondering about filtering content in your News Feed for friends, I’ve written about that in this post.

Experiencing Failure

Failure, Success, Failure Is The Road To Success, Quotes, Quotes on Failure, Quotes on SuccessFor most people, the greatest number of “failures” will be experienced during job loss and job search.  If you haven’t experienced failure often or know how to handle it, failure can be a debilitating emotion.  It can impact you negatively today as well as tomorrow.  So what are you to do if you’ve recently lost your job or have spent weeks/months looking for work?

Remember this . . . “You are not a failure; you experienced failure.”  I read that headline recently and it really resonated with me.  When I was downsized in 2009, I did feel like a failure.  I felt as if I had failed my employer, my family and myself.  That’s a tough hole to dig yourself out of emotionally and until you do so, it negatively impacts and handicaps you – especially as you look for employment.

The sooner one realizes the difference between being and experiencing failure, the sooner he/she will start making significant progress with finding employment.  Your new outlook will restore your confidence as you realize that most successful people have also experienced failure prior to success.

You’ll start to see that there’s something to be gained from each experience whether it’s a skill set, a life lesson, a network connection or knowledge that will make you better prepared for what lies ahead.

The holidays can be a hard time for those who are unemployed – I’ve been there and done that.  With a new year comes a chance at a new start.  Once you truly accept the difference between being and experiencing failure, your new outlook will make a difference to your job search.  Obviously, that’s just a part of the equation as you’ll still need to work at personal branding and your personal marketing plan, your digital footprint, in-person and electronic networking, continuing education, professional assistance and traditional search methods.

While there is no crystal ball as to which method(s) will result in your new job, remember that companies want to be successful (and look for successful candidates).  Demonstrate and celebrate your successes and remember that you are not a failure, you simply experienced failure, as have millions before you.

My Top Ten Posts for 2013

2013The New Year holiday is often a time for reflection and for looking ahead.  While circumstances prevented me from blogging as much as I wanted, I still had a successful blogging year!  Below are my top 10 posts (number of views) written in 2013:

10)  Do You Have A Twin On LinkedIn?  Why duplicate profiles exist on LinkedIn and how you can remedy it if you have a duplicate profile.

9)  The $209,200 Question  My answer to the question, “What is the skill a graduating senior would need most in order to secure employment?”

8)  We Take Care of Our Own  What do Bruce Springsteen and networking have in common?

7)  The Value Of First Impressions  How first impressions of schools and universities participating in a college fair passed/failed.

6)  The Secret to a Successful Job Search  My answer to the question, “If you had to narrow down all of the various pieces of job search advice into the singular most important thing someone could do, what would that one thing be?”

5)  Twitter Players  What’s a “twitter player” and how do you spot one?

4)  Follow Up To:  LinkedIn Policy Is Guilty Until Proven Innocent  Responding to reader questions for more information, this follow-up post provides additional detail on LinkedIn’s #swam policy.

3)  Check Your Facebook Privacy Settings Ahead of Graph Search  A review of how to check and change your Facebook privacy settings.

2)  LinkedIn Policy Is Guilty Until Proven Innocent  This was the most commented on post I wrote in 2013, which criticizes LinkedIn’s Site Wide Automatic Moderation (#swam) policy for group posts.

1)  Recent Examples of PR – The Good, The Bad & The Ugly  In any given week, if you look for it, you’ll find examples of public relations; good, bad and ugly.  Here’s what I found at the time . . .

As 2013 winds to a close, I wish my readers a happy, healthy and prosperous 2014.  Thank you for reading, commenting and sharing my posts this year.  I look forward to sharing my knowledge, expertise and thoughts with you in 2014.

Pathways To Success

Path, Pathway, PathwaysLast week I had the pleasure of participating as a panel member (social media entrepreneurs) in Pathways to Entrepreneurial Success 4.  While the event was obviously focused on entrepreneurship, the tips and information shared that day apply to all professionals regardless of their entrepreneurial interests and employment status.

Here are a few of the tips discussed at the event:

  1. In order to be successful, you must have a passion for what you do.  A casual interest and a decent effort simply aren’t enough.  You must be passionate and fully invested to succeed.
  2. Surround yourself with a strong network built on quality.  I’ve written about my belief that quality trumps quantity in multiple posts.
  3. Recognize your strengths and weaknesses, as well as the strengths and weaknesses of your competition.  You must work equally hard on maintaining your strengths as you do trying to improve your weaknesses.
  4. Everyone is a salesperson, whether you’re selling a widget or selling a service.  If you don’t have the confidence to sell yourself, you’ll never convince the customer to buy from you (or hire you).
  5. You don’t have to offer a niche product or service to be successful.  It’s okay that you have direct competition.  Just make sure you work harder than your competition at satisfying the customer.
  6. The path may not always be clearly marked.  You have to visualize what success looks like for you.

What other “pathways” have you found that lead to success?